Sports shows often fall into the malaise of unbearable blokeyness, dry elongated chat and generally angry callers with all kinds of inventive insults for Arsene Wenger's family.
The Forward Factor dispels this stereotype by colliding the funkiest local bands with sporting news and fun features in the most blatant case of identity denial since Milo Yiannapolos claimed he 'wasn't alt right'
So tune in every Monday for your alternative sports show for Birmingham, home of the Changing Room Mix. A free freddo for every listener*
(*may not actually be true)